Brand Value of Virat Kohli:

Renowned for his extraordinary skill and unparalleled dedication to cricket, Virat Kohli the former captain of the Indian national cricket team, has made a name for himself in the sport. He is one the most pre-eminent and marketable cricketers around the globe, resulting in soaring his brand value over years.

Virat Kohli Brand Value
(Photo by Matt King-ICC/ICC via Getty Images)

Currently, Virat Kohli brand value stands at a valuation of $176.9 million ( Rs 1200 crores) according to the new ‘Celebrity Brand Valuation’ report by Kroll of the year 2022. The former Indian skipper was ranked at No.2 in the report recently. Ace cricketer Virat Kohli lost his crown as the celebrity with the highest brand valuation. Virat had held the No.1 position for five years till 2021. Actor Ranveer Singh has been ranked the most valued celebrity for endorsements chasing the first position.

Virat has not only set an indelible mark on the cricketing world but has also created an extraordinary brand for himself. His outstanding leadership and batting skills have helped the Indian team secure victory time and again. His brand value extends far beyond his on-field prowess, encompassing his charismatic personality, business ventures and many more.

Virat Kohli Brand Value
(Photo by Francois Nel/Getty Images)

Viral Kohli stands as the sole Indian batsman to achieve an impressive 890 rating points in the ICC ODI rankings, surpassing the legendary Sachin Tendulkar’s previous high of 887, which was achieved in 1998. Kohli also holds a remarkable record of boasting the highest ICC rating points ever recorded, a whooping 922, in the ICC Player Rankings for Test Batsmen.

In the realm of Test cricket, Kohli’s captaincy witnessed him scoring six double centuries, eclipsing the record previously held by the cricket icon Brian Lara, who managed five double centuries as a test captain. Furthermore, Kohli holds the distinction of amassing the most 150+ scores as a Test captain, achieving this feat on nine occasions. Kohli’s extraordinary batting prowess extended to ODI’s, where he became the first player to consecutively score centuries against two formidable opponents, West Indies and Sri Lanka. Moreover, he is the fastest player to reach 27 centuries in ODIs. Virat is the only player to score over 1000 runs in T20I in a calendar year (2014). He is the only player to hit 100 international centuries before turning 30.

Kohli’s brand value can be attributed to various reasons:

1. On-Field Excellence: Virat Kohli is one of the best cricketers globally, having achieved remarkable success as the captain of the Indian cricket team and through his individual performances. His consistency and ability to break records makes him a highly marketable figure. Kohli’s ability to score runs under pressure and in various conditions has earned him a reputation as a modern cricketing legend. In 2016, Kohli scored an astounding 973 runs in a

single IPL season, a record that still stands as one of the highest run aggregate in a single edition of the tournament.

2. Charismatic Personality: Kohli’s charismatic and confident personality has played a crucial role in enhancing his brand. He’s known for his intense passion on the field and his composed and articulate demeanor off it, making him a relatable and aspirational figure for many. One such incident occurred during a match against Australia in 2016. Kohli, who was leading the Indian team as captain, was involved in a heated argument with Australian player Steve Smith. The altercation was caught on camera and showed Kohli gesturing aggressively towards Smith. While some criticised Kohli for his behaviour, many praised him for standing up for his team and showing the passion and intensity that he brings to the game.

3. Social Media Presence: Virat Kohli is incredibly active on social media, particularly on platforms like Instagram and Twitter, where he has millions of followers. This strong online presence allows brands to reach a vast audience through his endorsements. Kohli’s Instagram account, with millions of followers, showcases his personal and professional journey, allowing fans to connect with him on a more personal level.

4. Endorsements: Kohli’s endorsement portfolio is extensive, featuring some of the biggest brands in India and globally. He’s been associated with companies like Puma, Audi, and many others. Kohli’s long-standing association with MRF, a leading tyre manufacturer, highlights his strong endorsement credentials, and their collaboration has been highly successful. His association with these brands adds to his brand value.

5. Philanthropy: Kohli and his wife, Anushka Sharma, are known for their philanthropic efforts. Their initiatives in various social causes have also positively influenced his brand image.The incident that showcases Virat Kohli’s character is his philanthropic endeavours. Virat Kohli Foundation works towards the betterment of underprivileged children and their education. He has also been actively involved in various charity events and has raised funds for various causes. Adding on, Kohli and Anushka’s joint campaign to raise funds for COVID-19 relief in India garnered immense support and attention, reflecting their commitment to making a positive impact.

6. Entrepreneurship: Virat Kohli has ventured into entrepreneurship by launching his fashion brand, Wrogn, and fitness brand, One8. These business endeavour not only add to his net worth but also contribute to his overall brand value. Wrogn, Kohli’s fashion brand, has witnessed impressive growth and

gained popularity among India’s youth, reflecting his knack for business ventures.

7. Global Appeal: Kohli’s appeal extends beyond India. He is a recognised figure in the cricketing world, and his popularity in countries where cricket is widely followed, like Australia, England, and South Africa, also contributes to his brand’s global value.

8. Consistency and Longevity: His consistent performances and ability to adapt to different formats of the game have helped him maintain his brand’s value over the years. He has been at the top of his game for more than a decade.

9. Marketability: Kohli’s relatability to the masses, along with his marketable image, has made him a favourite among advertisers. He appeals to a wide range of demographics, from youngsters to established professionals.

10. Brand Endorsement Deals: The specific details of his endorsement deals, such as the duration and financial terms, play a crucial role in determining his brand value. These deals may evolve over time. Virat’s consistent and longstanding association with brands like MRF and Puma exemplifies the mutual success of these partnerships, highlighting his reliability as a brand ambassador.

In a summary, Virat Kohli’s brand value is a multi-faceted phenomenon that encompasses his cricketing excellence, charismatic personality, strong social media presence, lucrative endorsement deals, philanthropic efforts and broad marketability. His brand value continues to evolve, with new achievements and endeavours contributing to his status as one of the most recognisable and marketable athletes in the world.

By CA Desk

CA Desk is an team of individuals committed to delivering the latest and most relevant news from the world to readers of Cricket Affairs. The coverage spans a wide spectrum across cricket, reviews, trends, in-depth analysis, exclusive reports and breaking stories that impact cricket and their fans.